You know that saying, "If it ain't broke, don't fix it."?

Well, apparently, the folks in Starbucks marketing department haven't heard it.

If we are paying $7 for a cup of coffee, we want it to look hot, and we just don't feel like the new logo looks expensive enough (seems to be missing something, eh?).

The company says a logo without words also reflects Starbucks' expansion plans in China and other international markets.

It's also great for illiterate Americans with the need for caffeine speed.

Graphic: The evolution of Starbucks' logo [via Starbucks]

Update on Wednesday, January 5, 2011 at 4:47PM by Kelly Ann

In other news, a United Airlines pilot spilled coffee and forced the emergency landing of a Boeing 777 en route from Chicago to Germany.

http://www.dailymail.co.uk/news/article-1344247/United-Airlines-emergency-landing-Toronto-pilot-spilled-coffee-instruments.html?ito=feeds-newsxml