It’s no secret that Mitt Romney is, well, uncool.

Despite being wealthy, which is always a major factor in determining one’s coolness (think back to high school), he is stiff, has no sense of humor, and is a stickler for the rules.

In comparison, his opponent in the Presidential election, President Barack Obama, is pretty cool.

Barack's poised and well-spoken; he even hangs out with celebrities and makes appearances on late-night TV.  It’s not something that the Republicans would want to highlight to voters -- and yet that seems to be the new strategy that the GOP is using in making in its case to get Mitt elected:

• First, one of Mitt’s top campaign advisors, Peter Flaherty, told a forum on Saturday that “[the] election is not going to be about who's cooler.”
• Another advisor at the same forum, Eric Fehrnstrom, then ripped POTUS for his appearance on “Jimmy Fallon,” adding, "You won't see the governor slowjam the news." 
• Then, on Sunday, a video (below), produced by the conservative super PAC American Crossroads, criticized POTUS' coolness.

We're not going to lie. There’s something to this approach. It’s honest, self-effacing, and uses one of Obama’s greatest strengths against him.

But, it is still a little risky since there’s something that coolness definitely brings to a candidacy.


VIDEO: American Crossroads: "Cool"