It’s no secret that Mitt Romney is, well, uncool.
Despite being wealthy, which is always a major factor in determining one’s coolness (think back to high school), he is stiff, has no sense of humor, and is a stickler for the rules.
In comparison, his opponent in the Presidential election, President Barack Obama, is pretty cool.
Barack's poised and well-spoken; he even hangs out with celebrities and makes appearances on late-night TV. It’s not something that the Republicans would want to highlight to voters -- and yet that seems to be the new strategy that the GOP is using in making in its case to get Mitt elected:
- First, one of Mitt’s top campaign advisors, Peter Flaherty, told a forum on Saturday that “[the] election is not going to be about who's cooler.”
- Another advisor at the same forum, Eric Fehrnstrom, then ripped POTUS for his appearance on “Jimmy Fallon,” adding, "You won't see the governor slowjam the news."
- Then, on Sunday, a video (below), produced by the conservative super PAC American Crossroads, criticized POTUS' coolness.
We're not going to lie. There’s something to this approach. It’s honest, self-effacing, and uses one of Obama’s greatest strengths against him.
But, it is still a little risky since there’s something that coolness definitely brings to a candidacy.
VIDEO: American Crossroads: "Cool"
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